Retouching is routine in a a professional portrait. Rescupting via photoshop, Portrait Pro and other facial recognition software is a matter of preference. I have had requests to remove all lines, freckles and spots. The result is something like creating a picture of an egg with lips and eyelashes.
On the other hand, some clients want only what could be achieved with light and makeup. I would call that, “ordinary retouching”. Also, anything that isn’t permanent, like a blemish or a cold sore is automatically removed. I leave in freckles but take out anything that the client was trying to cover with makeup.
Here is a sliding scale to compare how things can be. I have used myself as guinea pig. These three photos are all using the same image as their source.